Kylie Mace
kyliemmace@gmail.com • 626-731-2104 • linkedin.com/in/kyliemace/ • Los Angeles, CA
EDUCATION
M.S. Marketing, University of Southern California ‘22
B.A. Communication, Minor in Design, University of Southern California ‘14
EXPERIENCE
TCW Group | Senior Marketing & Communications Associate October 2022 - Present
Collaborate with leadership, investment, and distribution teams to develop and execute firm-wide content, social media, and SEO strategies.
Create marketing campaigns aiming to increase brand awareness and target new customer segments. Grew LinkedIn followers by 46% in 2024.
Own TCW’s social media program for retail sales, which generated 26,135 additional LinkedIn engagements in 2024; Support teams with copywriting and analytics.
Launched TCW's podcast in 2023. Work with videographer and designers to enhance omnichannel content and all related strategies for organic and paid media.
TCW Group | Digital Communications Specialist April 2020 - October 2022
Project management role split between Creative Services and Web Team.
Provided design and html support for tcw.com and intranet projects.
Managed translation process of digital marketing materials.
USC Associates | Assistant Director & Event Coordinator March 2017 - April 2020
Strategized program engagement for Associates members and prospects.
Executed local and national events with leaders from academia and athletics.
Redeveloped the Junior membership program and annually converted 5% of its new members via nurture campaigns.
Modernized branded content, produced USC Associates newsletter.
USC Annenberg | Assistant Director of Events & Marketing June 2014 - February 2017
Executed school-wide events on behalf of the Dean, faculty, and staff.
Worked with web developers and UX designers on website redesign.
Supervised student graphic designers and maintained graphic identity.
SKILLS AND INTERESTS
Microsoft Suite, Adobe Suite, SEO, data analytics, social media, paid media.
Cooking, audiobooks, botanical gardens, low-impact exercise, volunteering.